Rocio Chavez / Content Marketing Specialist
Content marketing.
With a thoughtful
creative eye.
I bring strategy, writing, and design together to help professional service brands communicate their expertise. Explore the experience behind the work.
Legal / AI / Cybersecurity / Professional services
The thinking.
The craft.
The follow-through.
Content marketing, from idea to execution.
Thoughtfully expressed.
01 / A few outcomes
Creative work.
Measurable
contributions.
From website traffic to content engagement, a few results from the projects and teams I’ve supported. Select an outcome to see the related experience.
Selected results reported in my résumé; each relates to a different engagement.
01 IsAdvice & Consulting
Content, website, and podcast support for an AI and cybersecurity consultancy.
- Designed and maintained a user-friendly website, increasing traffic by 14% while supporting lead generation and the user experience.
- Developed and maintained a LinkedIn content strategy using targeted posts and curated content to support engagement.
- Created podcast promotional materials, including audiograms, episode summaries, and visual assets.
- Edited and produced video content for social media and YouTube, adapting it for each platform.
02
Wagner Legal PC
Moxie Mediation / The AI Shift
Writing, design, and digital content across related legal, workplace, and AI brands.
- Created content that improved website engagement and reduced bounce rates.
- Designed presentations and promotional materials aligned with business objectives and brand identity.
- Managed website maintenance and improvements to support performance, usability, and visitor retention.
- Developed copy, email newsletters, artwork, and designs to maintain brand consistency.
- Planned and launched a blog content strategy that increased organic search traffic by 20%.
03 Theory About That
An agency foundation in content production, brand consistency, and digital marketing.
- Managed clients’ social media and website content in line with their brand guidelines and marketing best practices.
- Developed social posts, eBooks, blogs, landing pages, presentations, and promotional materials.
- Applied SEO practices to support organic growth and website traffic.
- Introduced content creation methods that increased social media visibility by 25%.
- Assisted with marketing strategies that increased social shares by 20% and overall post engagement by 30%.
03 / Experience, made visible
A few things
I’ve put into the world.
See how that experience takes shape across content, design, and professional service brands. Open a piece for a closer look.
04 / Capabilities
A creative eye.
A practical toolkit.
From the message to the format to the publishing details, I work across the pieces that make content useful and consistent.
More about my toolsThoughtful content starts with a plan.
Connecting business goals, audience needs, and brand voice across the content process.
- Content strategy
- Strategic planning
- Copywriting
- Editing
- SEO
- Blog content
Editorial planning, website copy, long-form content, and messaging adapted for each audience.
Ideas deserve a considered presentation.
Bringing writing and visual design together across websites, presentations, and marketing materials.
- Website content development
- Presentation design
- Brand consistency
- Visual content
- CMS management
Canva, Adobe Creative Suite, Squarespace, Wix, WordPress, and GoDaddy.
The right format for the right channel.
Adapting ideas for social media, newsletters, podcasts, and video while keeping the message consistent.
- Social media marketing
- LinkedIn content
- Email newsletters
- Podcast promotion
- Audiograms
- Video editing
Content calendars, campaign assets, episode summaries, and material adapted for social media and YouTube.
05 / Education
Bachelor of Business Administration
Major in Marketing
University of Texas at El Paso
Minor in Management
HubSpot training
- Inbound Marketing
- SEO
- Content Marketing
- Digital Marketing
Training completion dates as listed in my résumé.
A conversation is a good place to start
Have a role or project
in mind?
I’d love to hear about the team, the work, and what you’re looking for.